Message from Management About

With sports and the environment at top of our mind, we strive to contribute to the world

Since 1950, our dreams and aspirations have been founded on an unwavering commitment to manufacturing excellence, or monozukuri. Our belief that “There is true value in the invisible” guides us to pay meticulous attention to product details that are often hidden from view. This foundational principle defines our mission and responsibility for monozukuri, and is reflected in our products’ design, functionality, and aesthetics.

In an ever-more commoditized marketplace, consumers increasingly seek self-actualization through having their sensibilities inspired. In response, we constantly explore new directions to create what has never existed before. Our true pleasure lies in making the lives of people who use our products and services joyous and stimulating.

Our planet is now facing a future that’s more uncertain than ever before. There are many urgent challenges before us — issues of population, energy, environment, education, and the proliferation of natural disasters. In particular, the environmental crisis is a crucial issue that cannot be overlooked from the perspective of sports and apparel. We must break free of conventional thinking and tackle these problems with creativity and imagination if we are to change the way people approach environmental issues.

To “achieve a rich and healthy life through sports” is our corporate philosophy. While keeping sports and the environment top of mind, we will continue to devote ourselves to being a company that makes a positive contribution to the world.