Message from Management About

We will contribute to the world by suggesting a society where humanity coexists in harmony with nature

Since our founding in 1950, we have pursued dreams and visions guided by a strong conviction that “there is true value in the invisible.” This has led to an unwavering dedication to crafting products with meticulous attention to details, including those that are unseen. We believe the monozukuri of goods that satisfy diverse criteria, with no compromising on design, functionality or aesthetic quality, is our mission and responsibility. This belief has remained unshakable even as times change.

In May 2024, we revamped our corporate identity and announced a new purpose of “Envision new possibilities for humanity in nature.” To achieve this goal, we are evolving beyond the scope of sports apparel to make the creation of experiential value the guidepost for our business, restructuring into a company that fosters lifestyles while maintaining the manufacturing strengths that are part of our heritage.

Today, we stand at a crossroads for the coexistence of the nature and human society. While World Environment Day 2025 focused on plastic pollution, many people remain unaware that microplastics from petroleum-based clothing are polluting the oceans, and that massive quantities of discarded apparel from developed countries are being dumped on the shores of developing nations.Yet these are just the tip of the iceberg.

Our hope is to raise awareness of this reality and reconnect people with nature through immersive experiences we provide in natural surroundings. This, we believe, is the path that can lead to true abundance.

We will continue to work with our customers, business partners, and all stakeholders who share our values. Designing a society where humanity and nature coexist harmoniously will be our way to give back to the Earth and all its people.