Social Contribution Activities Sustainability

Basic Concept

As part of our social contribution efforts, the Goldwin Group is committed to supporting local communities, including our birthplace in Toyama. We also leverage our technical expertise and experience as a sporting goods manufacturer to support para-sports and engage in activities that nurture the next generation of children.


Social Contribution Activities Expenditures

The Goldwin Group, guided by the purpose of “Leading people to take on challenges and expanding the potential of people and nature,” conducts various social contribution activities aimed at creating a future where people and nature can coexist. In FY 2024, the total expenditure on these activities was 254,460,000 yen, including not only donations but also tournament sponsorships and product support.


Contributing to Local Communities

Comprehensive Partnership Agreement with Toyama Prefecture

On June 27, 2024, Goldwin signed a Comprehensive Partnership Agreement with Toyama Prefecture with the goal of improving services for prefectural residents and revitalizing local communities.

Main details of the comprehensive partnership agreement

  1. Regional development
  2. Promoting the sustainability of the global environment
  3. Tourism promotion
  4. Supporting child development
  5. Sports promotion
  6. Manufacturing industry
  7. Disaster relief

Based on this agreement, Goldwin will effectively utilize its knowledge and resources and those of Toyama prefecture to improve services for prefectural residents and revitalize the region. In particular, we will focus on regional development, promotion of sustainability of the global environment, and support for child development by utilizing PLAY EARTH PARK NATURING FOREST, which is scheduled to open in Nanto City, Toyama Prefecture in the summer of 2027.

Based on the PLAY EARTH concept, we are rolling out a broad initiative in Toyama Prefecture to create places where people can connect with nature and inspire their imagination, for the children of the future. We will collaborate with local communities to create opportunities for people to experience the “foundations of happiness” in Toyama Prefecture, such as its abundant nature, and to expand the network of people connected to the prefecture.


Special Sponsor of the Toyama Marathon

The Toyama Marathon is held in Toyama Prefecture, where Goldwin was founded, and we have served as a Gold Partner. Attended by many people across generations, we have been a Gold Partner since the inaugural marathon in 2015. We take the marathon as an opportunity to communicate with stakeholders and share our various initiatives aimed at realizing a recycling-oriented society.

In FY 2024, based on the idea that using sportswear for a long time is also a sustainable practice, we once again held the GOLDWIN POP UP FACTORY at Toyama Marathon Expo 2024on the day before the race. At the Expo, we offered customization services for T-shirts as participation prizes for the first time and collected unwanted clothing regardless of manufacturer or brand as in previous years. This year, we collected a total of 268kg of clothes and recycled it. We also showcased actual products to demonstrate how damaged items like tights and windbreakers are repaired, and introduced our repair services as well.

On the day of the marathon, the staff members wore our clothing, and our employees volunteered to support the water stations. The clothing and caps worn by the staff were collected voluntarily to be cleaned and reused in the next marathon. Through this event, we aim to raise awareness among local residents about environmental improvement.


Kataller Toyama – Support and Collaboration

Kataller Toyama is a professional soccer team located in Toyama Prefecture, where Goldwin was founded. Its aim is to contribute to the healthy development of young people, the growth of sports, and stimulation of the region through soccer, and to make “Hometown Toyama” an exciting place to live. Goldwin has supported the team as an official uniform supplier since the team was first launched in 2008.

Starting in the 2022 season, we began collecting unwanted clothes from supporters at Kataller Toyama home games, and in FY 2024, we collected a total of 1,046 kg of clothing at nine home game venues. We also collected down comforters in FY 2025 as in FY2024. We have been working with the local community to improve the environment, aiming to create a circular society.


Cooperation with the Prince Tomohito Memorial Cup Hokuriku Welfare Golf Tournament

We have provided support for the Prince Tomohito Memorial Cup Hokuriku Welfare Golf Tournament held at GOLF CLUB GOLDWIN in Oyabe, Toyama Prefecture, every year since the first tournament in 1999. Many of our employees assist in running the tournament as volunteer staff with the purpose of helping people correctly, and better, understand welfare for people with disabilities. Four of the course’s short holes have been designated as “welfare holes,” with donations received according to the players’ scores and net profits from the tournament being used in welfare activities for people with disabilities living in the Hokuriku region.


National Park Official Partnership Program of the Ministry of the Environment

In 2020, Goldwin joined the Ministry of the Environment’s National Park Official Partnership Program. The program was established to help people in Japan and overseas to better understand natural environment preservation efforts and to stimulate the regions that are home to the country’s national parks. Through the program, participants globally publicize the world-class scenic beauty of Japanese national parks, and the appeal of staying within a local national park, to raise the number of national park visitors from Japan and abroad.

By leveraging the knowledge we have built up through our directly managed stores and events focused on outdoor sports throughout Japan, we help increase awareness and promote use of Japan’s national parks.


In July 2022, we launched the National Parks of Japan project to achieve sustainable “conservation and utilization” of Japan’s national parks. We sell original limited-edition products from the National Park Collection, with a portion of the proceeds continuously for the conservation and management of national park areas on an ongoing basis. We also organized 10 PLAY EARTH ADVENTURE tours on nine different courses in national parks to learn about the history and culture of each region and engage with local people. In addition, we also promoted the appeal of Japan’s world-class national parks, by organizing a special exhibition, ‘Discovery of National Parks of Japan Powered by GOLDWIN Vol.1 Shiretoko National Park + Naoki Ishikawa’, at three locations: Daikanyama Tsutaya Bookstore, Shiretoko Nature Center, and Shinjuku Gyoen Art Gallery.

By leveraging the knowledge we have built up through our directly managed stores and events focused on outdoor sports throughout Japan, we help increase awareness and promote use of Japan’s national parks.


Comprehensive Partnership Agreement with Shari Town in Shari District, Hokkaido Prefecture

On October 9, 2021, Goldwin and Shari Town signed a Comprehensive Partnership Agreement on Regional Revitalization with the aim of sharing a sense of direction for the future and driving initiatives that have made the Shiretoko area a field for outdoor activities. Goals of the agreement include continuing the philosophy of creating an outdoors culture, increasing the appeal of the Shiretoko National Park, creating an abundance of nature experiences for children as custodians of the future, and pursuing sustainability.

In 2019, prior to this agreement, we opened THE NORTH FACE / HELLY HANSEN Shiretoko, a directly managed store, within the Shiretoko National Park Nature Center. In addition to selling sports wear and gear to travelers and locals, we also collaborated with Shari Town, and local organizations and businesses, to develop outdoor activities, develop industry, and conserve nature.

In FY 2024, we held an environmental training program for business partners and our employees in October, conducted a program to experience the nature of Shiretoko, and did group work involving activities to conserve the environment.

We will continue to promote collaborations with Shari Town, providing support for the promotion of outdoor activities and creating nature experiences for children in the diverse and open outdoor fields of Shiretoko aiming to realize coexistence between humans and nature.


Comprehensive Partnership Agreement with Hakone Town, Kanagawa Prefecture

On March 9, 2022, Goldwin and Hakone Town signed a Comprehensive Partnership Agreement on Regional Vitalization with the aim of energizing the region through collaborative projects, preserving the natural environment, and realizing a bright future for children as custodians of the future. This agreement will enable each of us to effectively utilize our resources, from the knowledge we have gained about experiences and lessons in the outdoors, to the natural environment in Hakone Town.

In FY 2024, from July 24 to 26, we hosted the outdoor event HAKONE TOWN x GOLDWIN KIDS SUMMER CAMP 2024 for third to sixth graders, allowing participants to experience nature hiking and an adventure lecture with professional skier and medical doctor Gota Miura, stargazing (in cooperation with Hakone Geo Museum), and a water safety course at Lake Ashi (in cooperation with Lake Ashi Fisheries Cooperative Association).

In addition, on November 21, HAKONE TOWN x GOLDWIN HAKONE Outdoor Experience Class was held for children five years of age from Hakone Town. 41 children from kindergartens and nursery schools in Hakone Town participated and enjoyed cooking over an open-air fire using wood from thinned forests in Hakone alongside the outdoor coordinator Junji Kosuzume.

Other activities include periodically participating in volunteer activities to repair mountain trails and holding hiking events to learn about Hakone’s nature, culture, and history. We plan to implement initiatives that contribute to the conservation and utilization of Hakone’s rich natural environment and vibrant culture in partnership with Hakone DMO (Hakone Tourist Association).


Three-way Comprehensive Regional Partnership Agreement with Hayama Town (Kanagawa Prefecture) and Hayama Marina

On March 29, 2023, we signed a Comprehensive Agreement for Collaboration and Cooperation with Hayama Town and Hayama Marina to promote greater understanding of the importance of getting close to, protecting, and nurturing the natural environment of Hayama Town, including the sea and mountain forests, for the next generation.

Matters for collaboration are:

  1. Promotion of projects for greater familiarity with marine life, etc.
  2. Promotion of projects for managing satoyama and greater familiarity with mountain flora and fauna, etc.
  3. Promotion of projects for the conservation of Hayama’s natural environment
  4. Other activities deemed necessary to achieve the objectives of the agreement.

The purpose of the agreement is to improve the quality of life for local residents and to revitalize the community by promoting projects that make effective use of their respective resources through close collaboration and cooperation. The aim of the agreement is to increase understanding of the importance of getting close to, protecting, and nurturing the natural environment such as the sea and mountain forests, which are two of the attractions of Hayama Town.

In FY 2024, on May 26, we held a fish release and cruising experience as well as an environment-themed quiz-style class for 100 elementary school students living in Hayama Town. During the event, we conducted a demonstration using the marine floating garbage collection machine, SEABIN to create an opportunity for children to think about marine-related issues.

At HELLY HANSEN OCEAN HAYAMA MARINA, a Helly Hansen field-based flagship store, we hold various workshops related to the ocean and environment.

Going forward, we will organize events for the local Hayama children to familiarize them with the local sea and mountains, providing an opportunity for the next generation of leaders to learn about the asset that is Hayama’s natural environment.


Comprehensive Partnership Agreement Between THE NORTH FACE and Hokuto City in Yamanashi Prefecture

In January 2020, Goldwin’s “THE NORTH FACE” brand and Hokuto City in Yamanashi Prefecture signed a comprehensive partnership agreement. Through this comprehensive partnership agreement, both parties plan to implement problem-solving activities such as teaching children about the appeal of Hokuto City, improving mountain trails and other environmental protection measures and improving access to outdoor fields from train stations. From July 2021, we started providing support for the operation of the Mountain Taxi service linking JR Kobuchizawa Station with the start of mountain trails in the Yatsugatake Mountains, Mount Kaikoma in the Southern Alps, and other areas.

In 2024, we continued to cooperate in operating the Mountain Taxi service as well as hosting the Hokuto Mountain School 2024 initiative, which allows children to experience and learn about the city’s mountains. We also organized the Trail Maintenance 2Days in HOKUTO hiking trail maintenance event and the CHALLENGE CLIMBING 2024 IN HOKUTO climbing event, which encourages communication between people with and without disabilities. Going forward, we will continue to implement a range of initiatives.


Shibuya Social Action Partner Agreement with Shibuya Ward (Tokyo)

We have concluded a Shibuya Social Action Partner Agreement (hereinafter referred to as S-SAP Agreement) with Shibuya Ward in Tokyo. S-SAP Agreement is a public–private partnership framework concluded between Shibuya Ward and companies, universities and other organizations with a physical presence in Shibuya Ward for the purpose of solving local community challenges.

Together with Shibuya Ward, we provide various opportunities to engage in activities through sports primarily aimed at children based on our shared goal of realizing an inclusive society.

Goldwin and Shibuya Ward have entered a partner agreement to provide the following.

  1. Support for creating an inclusive society through sport
  2. Support for developing the next generation
  3. Support for preserving the environment
  4. Support for disaster mitigation
  5. Other support deemed necessary for the partnership agreement

There were no activities in FY2024. We will continue to provide support again in the future.


Sponsorship of the Akasaka-Aoyama SDGs Month: “Karippa de SDGs!”

We are actively promoting collaboration with neighboring companies and organizations in Kita-Aoyama, Minato-ku, Tokyo, where our headquarters is located. On November 16, 2024, we participated in the “Karippa de SDGs!” event held during the Akasaka-Aoyama SDGs Month at the Minato City Akasaka Children, Junior High and High School Plaza (Aoyama-kan “Karippa”). We organized a workshop for children and their guardians, where they enjoyed “Making Bottle Holders with Paracord.”

We will continue to contribute to the local community through various future initiatives.


Sponsored the International Trail Running Association Mt. FUJI100

Goldwin sponsors Mt. FUJI100, which is an international trail running race of more than 160 km, covering the base, trail paths, walking paths, and woodland paths of Mt. Fuji. We have been sponsoring this event since its first year.
In 2024, the event was held from April 25 to 27, with our employees serving as ground staff in various roles, including supporting the athletes to checking equipment, operating the water stations, and providing guidance.

This year’s event was also held in partnership with JEPLAN, INC. and the ULTRA-TRAIL Mt. FUJI Executive Committee, and with a special booth set up at the venue to collect unwanted clothing. Unwanted shoes were also collected, to be repurposed as reused shoes through partner organizations.


Supporting Para-sports

The Goldwin Group is dedicated to realizing an inclusive society where individual differences—such as gender, race, nationality, social status, and disability—are embraced, and where everyone can live normally and be respected as a member of the community. Leveraging the technologies and experience we have cultivated as a sporting goods manufacturer, we are actively engaged in supporting para-sports.

Since signing an official partnership agreement with the Japanese Para-Sports Association in April 2015, we have continuously supported the creation of environments where everyone can participate in and enjoy sports. We also have agreements with various sports federations, providing Japan’s national teams with apparel from the brands we design and produce.
In fiscal 2024, the national teams we support achieved outstanding results in international competitions. Our uniforms are developed through repeated interviews and wear-testing to meet the specific needs of athletes, providing essential “behind-the-scenes” support for their performance.

Furthermore, we continue to create opportunities for people to experience para-sports firsthand by organizing spectator events for employees and their families, as well as hosting and participating in hands-on trial sessions.

Additionally, in fiscal 2024, our employee and para-swimmer Takayuki Suzuki spoke at various schools and events. Through these appearances and the “Takayuki Suzuki Cup Inclusive Short Course Swimming Championships,” which he hosts, he shared the importance of embracing diversity with a wide range of audiences.


Developing the Next Generation

With technology and expertise developed over many years as a sports wear manufacturer, the Goldwin Group conducts a range of activities to support children as the custodians of the future. In addition to supporting the dreams of children as they take on the world through competitive sports, we provide inspiration and opportunities for children to unleash their potential and shape a beautiful future. This includes outdoor activities in the middle of nature and art classes using materials found in nature.


GOLDWIN FIS YOUTH JAPAN CUP

Since 2000, Goldwin has been a special supporter of the GOLDWIN FIS YOUTH JAPAN CUP, an alpine ski competition (organizer: National Standard Race) that lays the groundwork for youth to become alpine skiers, and expands the athlete population. Top finishers in this event earn the right to compete in the FIS WHISTLER CUP for children, and the opportunity to spread their wings on the global stage. From 2020, the GOLDWIN FIS YOUTH JAPAN CUP has become an official International Ski and Snowboard Federation (FIS) event for U14 and U16* skiers for the first time in Japan, offering opportunities for Japanese skiers to compete with others from around the world.

In FY 2024, the GOLDWIN FIS YOUTH JAPAN CUP was held on February 20-22 at Naeba Ski Resort, and the Goldwin Nastar Race Youth Dream Grand Prix 2025 was held in Bibai City, Hokkaido in March. Eight children racers selected at these events were sent as Japanese representatives to the FIS Children 31st Whistler Cup 2025 in Canada.


THE NORTH FACE KIDS NATURE SCHOOL: Experiencing Nature and Learning as a Family

We have held THE NORTH FACE KIDS NATURE SCHOOL, where children and their parents learn while experiencing nature, since 2014. The school awakens a sense of adventure in children, which develops experiences and knowledge through contact with nature, the joy of growing together with friends, and the curiosity to challenge their own limits. The school also provides time for many children to nurture their ability to live close to nature and connect this to their dreams for the future.

In FY 2024, we held one online school, one workshop, and five field schools across Japan, including Hokkaido, Kyushu, and Kansai.


GOLDWIN Junior Challenge Golf Tournament

We have held the GOLDWIN Junior Challenge Golf Tournament since 2010 at GOLF CLUB GOLDWIN, the golf course in Oyabe City, Toyama Prefecture operated by group company GOLDWIN Development Inc. The aim of the tournament is to offer junior golfers, from elementary to high school, opportunities to not only improve their competitive golf skills but to also learn golf rules and etiquette through competition.

In FY 2024, thirty-one junior golfers from Toyama, Ishikawa, and other prefectures gathered on August 9 to hold the 15th tournament.
It was an 18-hole stroke play competition where intense competition took place, and the top players in each age and gender class were awarded prizes.

ジュニアチャレンジゴルフ大会の様子
ジュニアチャレンジゴルフ大会の様子

PLAY EARTH KIDS

PLAY EARTH KIDS is a project that aims to both investigate and create the future of children and the Earth through play. While respecting the imagination and energy of children’s perceiving the world and the environment through free play, PLAY EARTH KIDS offers ideas and methodologies that bring a fresh perspective on the world.

As part of this project, in November 2022, we carried out various activities at PLAY EARTH KIDS , which serves as our base. It is our first editorial store themed “nature, children, and play” situated on the first floor of the Yebisu Garden Place Center Plaza (Shibuya-ku, Tokyo), and it carries a wide range of kids’ items.

The store began selling the first products of GREEN BATON, a sustainable label that buys children’s clothes that no longer fit or are no longer worn and repairs them as one-of-a-kind items before putting them on the shelves for sale. The store also stocks original PLAY EARTH KIDS products that create play for children and enrich and expand their relationship with nature.

In FY 2024, we held various workshops throughout the year to bring out children’s creativity.