Goldwin Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takao Watanabe) has announced that it will acquire shares in Alpine Tour Service Co., Ltd. (Headquarters: Yotsukaido-shi, Chiba-ken; hereinafter “Alpine Tour Service”), a long-standing partner company. As a result, Alpine Tour Service will become a subsidiary of Goldwin.
【Background and Purpose】
Goldwin and Alpine Tour Service have maintained a long-term partnership, collaborating on branded tours as part of Goldwin’s brand business. This move to make Alpine Tour Service a subsidiary marks a strategic step to deepen their collaboration, leverage each company’s strengths, and deliver high-quality tour experiences to people around the world. Together, Goldwin and Alpine Tour Service will continue to create opportunities for enjoyment and moments of inspiration through their exceptional tour offerings. This collaboration is guided by Goldwin’s Purpose and Vision, with a commitment to share the value of nature, promote outdoor culture, and raise global environmental awareness.
Details of our Purpose, Vision and Value: https://about.goldwin.co.jp/eng/about
【Overview of Alpine Tour Service Co., Ltd.】
| Company Name | Alpine Tour Service Co., Ltd. |
| Headquarters | Yashima Bldg.2F, 420-3 Dainichi, Yotsukaido-shi, Chiba-ken 284-0001 Japan |
| Representative | President and Representative Director: Tomokazu Fujii (on assignment from Goldwin Inc.) |
| Business | Travel services focusing on hiking, trekking, and mountain climbing tours both in Japan and internationally |
| Capital | 50 million yen |
| Established | April 13, 1973 |
| Major Shareholder & Ownership Ratio | Goldwin Inc. [99.5%] |
【Future Prospects】
With the global recovery in international travel following the COVID-19 pandemic, Japan has seen a sharp rise in inbound tourists and steady domestic demand, signaling a promising outlook. However, we also recognize that the travel industry faces significant challenges, including the prolonged depreciation of the yen, inflation, rising fuel prices driving up tour costs, and a tight airline supply.
Despite this, demand continues to grow for travel experiences that immerse participants in nature and culture. The adventure tourism market*1 is expected to expand further, driven by the global interest in Japan’s scenic landscapes and rich cultural heritage. This presents new business opportunities and the potential to revitalize the industry and contribute to Japan’s regional economies.
Amid this environment, Goldwin will work to strengthen and grow Alpine Tour Service’s core business of activity tours inside and outside Japan. We also plan to expand our initiatives through partnerships with PLAY EARTH ADVENTURE*2 and other brand-driven businesses operated by Goldwin. These initiatives will include activity tours for domestic audiences, B2B corporate training programs incorporating nature experiences and environmental education, and more. We will also deepen our coordination with our directly operated stores, working to enhance the customer experience by expanding and enriching our points of contact through a combination of product sales and activity tour services. Looking ahead, we plan to establish a strong presence in the inbound adventure tourism market, positioning ourselves as a leading player and increasing the brand recognition of both Goldwin and Alpine Tour Service in Japan and beyond.
By making Alpine Tour Service a subsidiary and deepening our collaboration, we aim to pursue initiatives that neither company could have achieved alone, such as developing new business models and delivering even higher-quality tours, all contributing to the continued growth of the Goldwin Group.
*1: “Adventure tourism” (AT) refers to travel that includes at least two of the following three elements: physical activity, interaction with nature, and cultural experiences (as defined by the Adventure Travel Trade Association). AT is a form of travel where visitors experience a region’s unique natural environment and authentic local culture together with the people who live there, with the goal of achieving personal transformation and growth.
*2: PLAY EARTH ADVENTURE is a Goldwin project that explores new ways of connecting with nature and the environment through play—the fundamental spirit behind all sports. The project offers unique experiences set in Japan’s world-renowned national parks.
Learn more about PLAY EARTH ADVENTURE: https://playearthadventure.goldwin.co.jp/