Goldwin Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takao Watanabe) will open Goldwin Shenzhen, the company’s seventh directly operated store for its original Goldwin brand in mainland China, in Shenzhen, Guangdong Province, on Saturday, June 21, 2025.
Goldwin Shenzhen is set to open inside MixCity, a major commercial complex in Shenzhen, Guangdong Province.
One of China’s four major cities, Shenzhen is rapidly developing as a special economic zone adjacent to Hong Kong. As a global hub for technology and innovation, it hosts many high-tech companies and is recognized for its youthful energy and dynamic growth.
Located in Luohu District, the center of Shenzhen’s economic development, MixCity is home to many major IT firms and startups. This upscale shopping mall features a variety of luxury fashion brands and is easily accessible from Grand Theater Station on the subway. Goldwin Shenzhen will open on the ground floor with direct street access, positioned to attract high foot traffic in this bustling area.
After announcing the Goldwin 500 project in April 2024, an initiative aimed at driving global growth for the Goldwin brand, the company has accelerated its store expansion in mainland China. As part of its strategy to open directly operated stores of the highest quality, Goldwin aims to further enhance its global recognition.
■Spatial concept | Goldwin Shenzhen
The concept of “layered chi” arises from the conceptual combination of the knowledge (chiken) Goldwin has accumulated and geological strata (chiso) formed by eon-spanning natural processes. With Goldwin’s Beijing store serving as benchmark, this concept has now been extended into specific forms, allowing the entire structure to express Goldwin’s brand philosophy.
Combining respect for nature with human ingenuity, the lap siding of the facade uses panels of sandstone, evocative of deep time. These overlapping panels suggest geological strata, hinting at wisdom built in layers, and create intricate, atmospheric striations of light and shadow on the facade’s surface.
The interior space is narrow but deep, with more sandstone wall panels imparting a sense of gravity. By contrast, the display islands and benches have a lightweight feel. Structured as extensions of the “Goldwin stool” created from a single piece of timber and taking abstractions of the Goldwin logo as their motif, they imbue the space with a distinctive texture.
Materials from nature and hard-won human insight into structure: this warm, refined space exists at the intersection of these two “strata,” inviting visitors into a world of deep dialogue with the brand’s spirit of inquiry.
New Material Research Laboratory
Store Design
Designed by: New Material Research Laboratory
Associate architect: YUHI STUDIO
▼Official store photos can be downloaded from the URL below.
https://goldwininc.box.com/s/5ispycslxwda167rtmo5d04ydqgc6cc7
■ Details on Goldwin Shenzhen
Name: Goldwin Shenzhen
Location: T117, Phase 3, Shenzhen MixC, No. 1 Shucheng Road, Guiyuan Subdistrict, Luohu District, Shenzhen
Business hours: 10:00 a.m.–10:00 p.m.
Floor space: Approximately 188.3 m²
Products available: All categories in the Goldwin brand, including skiing, outdoor activities, athletics, lifestyle clothing, accessories, and bags.
■ Overview of Store Expansion and Performance in Mainland China
Goldwin continues to expand its presence in mainland China by taking on new challenges in areas such as store locations and formats. The brand has demonstrated a consistent performance in major cities where consumers have a high level of fashion awareness and strong purchasing power. Additionally, tourist destinations such as Chengdu are experiencing promising growth in customer acquisition.
Since opening Goldwin Beijing in 2021 as our first directly managed store in mainland China, Goldwin has started incorporating a salon space into its store design. Rooted in the brand’s core philosophy of “Dedication to Detail,” this approach has been praised for providing a refined and thoughtful customer experience. Goldwin will continue to accelerate its expansion in mainland China as part of its strategy to grow the brand globally.
■ Goldwin’s Overseas Expansion to Date
November 2019: Opened Goldwin San Francisco (USA), our first directly managed store overseas
October 2020: Opened Goldwin Munich (Germany), our first directly managed store in Europe
December 2021: Opened Goldwin Beijing (China), our first directly managed store in mainland China
April 2024: Established Goldwin (Suzhou) Trading Co., Ltd., a joint venture (consolidated subsidiary), to expand business operations with the Goldwin brand in mainland China
August 2024: Opened Goldwin Chengdu (China), our second directly managed store in mainland China
September 2024: Opened Goldwin Shanghai (China), our largest directly managed store worldwide
October 2024: Established Goldwin Korea Corporation, a joint venture (consolidated subsidiary), to expand business operations with the Goldwin brand in South Korea
January 2025: Opened Goldwin Hangzhou (China), our fourth directly managed store in mainland China
April 2025: Opened Goldwin Nanjing (China), our fifth directly managed store in mainland China
May 2025: Established GOLDWIN LONDON LIMITED, a local subsidiary in the United Kingdom, to support the expansion of the Goldwin brand in Europe
June 2025: Opened Goldwin Shenyang, the sixth Goldwin store in mainland China
June 2025: Opened Goldwin Shenzhen, the seventh Goldwin store in mainland China