On Friday, January 10, 2025, Goldwin Inc. (headquarters: Minato-ku, Tokyo; President and Representative Director: Takao Watanabe) opens “Goldwin Hangzhou” in Hangzhou, Zhejiang Province, as the company’s fourth directly managed store for its original Goldwin brand in mainland China.
“Goldwin Hangzhou” will open inside the MixC Mall Hangzhou, a large shopping complex directly connected to Jiangjin Metro Station in Hangzhou’s Shangcheng District.Located south of the Yangtze River, Hangzhou has long been the center of politics, economy and culture. It is easily accessible from Shanghai by high-speed railway and is also a popular tourist destination, with attractions such as West Lake, a world heritage site. Located in central downtown, the MixC Mall Hangzhou is a busy shopping center with many fashionable stores from various categories.
After announcing Goldwin 500, a project to drive the global growth of the Goldwin brand, in April 2024, we have accelerated our store openings in mainland China. Starting in August 2024, we have opened stores in Chengdu, Shanghai and Hangzhou, aiming to get further global recognition by operating high-quality stores directly.
■Design Concept
Goldwin Hangzhou features the minimalist design the Goldwin brand has consistently presented. With a focus on the beauty of natural strata formed over thousands of years, the store space primarily uses sedimentary rocks to present a design incorporating the knowledge the brand has developed over many years. The sandstones displayed in the store are bush-hammer-finished with varying coarseness, showing many different natural textures. This design embodies the harmony between people and nature, and respect for the global environment.
With various areas and displays combined, the space oozes nature’s beauty amongst tranquility, presenting an exquisite balance and harmony with natural environments. Customers visiting the store will intuitively see how the store symbolizes brand philosophy and experience the minimal Japanese aesthetics unique to the Goldwin brand.
■Goldwin Hangzhou Details
Store Name: Goldwin Hangzhou
Location: L2123 Goldwin, L2 Floor, Hangzhou MixC Mall, 701 Fuchun Road, Shangcheng District, Hangzhou
Opening Hours: From 10:00 a.m.–10:00 p.m.
Floor Size: 157 m2
Product Range: The store will carry all categories of the Goldwin brand, including ski, outdoor, athletic, lifestyle wear, accessories, and bags.
WeChat account: @Goldwin
Weibo account: @Goldwin_official
Xiaohongshu account: @Goldwin
Store Design
Designed by: New Material Research Laboratory
Associate architect: YUHI STUDIO
■Overseas Goldwin’s Activity
After positioning Goldwin as our core brand, we announced “Goldwin 500” as a new project in April 2024 to develop the global sales of the Goldwin brand to 50 billion yen in 10 years by 2033. We will aim to improve brand value and recognition globally and develop businesses primarily in East Asia, with a target of sales of 10 billion yen in Greater China in our five-year medium-term management plan, which covers the period until the fiscal year ending March 2029.
■Goldwin Shanghai: Our Directly Managed Core Goldwin Brand Store
In September 2024, we opened Goldwin Shanghai in Shanghai as the third Goldwin store in Mainland China. It is located inside Jing’an Kerry Centre Mall, a shopping mall with many highly trendy sports, outdoors and fashion stores and that is directly accessible from Jing’an Metro Station in Shanghai’s Jing’an district, a highly popular and buzzing tourist area with historic Jing’an Temple, many office buildings, shopping malls and hotels.
The store exceeded the initially expected sales immediately after opening, attracting many customers. Going forward, we will continue to increase the store’s customer touchpoints as the core store that leads sales in mainland China.
Goldwin Shanghai Details
Store Name: Goldwin Shanghai
Location: Room N3-12, Jing’an Kerry Centre Mall, 1551 Nanjing West Road, Jing’an District, Shanghai
Opening Hours: From 10:00 a.m.–10:00 p.m.
Floor Size: 136 m2
Goldwin’s Overseas Market Expansion to Date
November 2019: Opened first overseas store in the USA, Goldwin San Francisco
October 2020: Opened first European store in Germany, Goldwin Munich
December 2021: Opened first store in mainland China, Goldwin Beijing
April 2024: Established Goldwin (Suzhou) Trading Co., Ltd., a joint venture (consolidated subsidiary), to expand the Goldwin brand’s business.
August 2024: Goldwin Chengdu, the second directly operated store in Mainland China, opens