Following the Brand’s Existing Street-Level and Outlet Stores, This Strategically Located New Store in Beijing’s Central Business District Will Strengthen the Brand’s Offering for the Urban Premium Market
Goldwin Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takao Watanabe) will open Goldwin Beijing Guomao in Beijing on Friday, September 25, 2026, at China World Mall, an upscale commercial complex in Beijing, mainland China. The new store will be the third self-operated store in Beijing for the company’s original Goldwin brand.
As Beijing’s third self-operated store, Goldwin Beijing Guomao will offer products across all the brand’s categories, including Goldwin 0 (*), skiing, outdoor activities, athletics, lifestyle clothing, accessories, and bags. The store will serve as a new hub for showcasing the brand’s worldview and functional beauty.
In addition to being China’s political, economic, and cultural center, Beijing is a key market with many trend-conscious consumers keen on premium brands. The city brings together diverse people, brands, and cultures from China and abroad, creating a sophisticated consumer market. To date, the company has been operating a street-level store and an outlet store in Beijing. By opening the new store at China World Mall, a core commercial complex in Beijing’s Central Business District, the company will expand its touch points with urban lifestyle consumers, a segment distinct from the clientele of its existing stores. This will further strengthen the brand’s presence in the Beijing market.
■ Expanding Customer Touch Points Through Three Stores in Beijing and Strengthening the Brand’s Offering for the Urban Premium Market
The latest opening is part of the company’s strategic initiative to redesign customer touch points. In Beijing, the company has been operating Goldwin Beijing, which opened in 2021 in Taikoo Li Sanlitun, an open-air commercial complex popular as a trend hub, to showcase the brand’s worldview, followed by Goldwin Beijing Outlet, which opened in 2025 to reach a broader range of customers.
The forthcoming store, Goldwin Beijing Guomao, will serve as a new touch point with trend-conscious consumers, urban residents, and business professionals gathering in Beijing’s Central Business District.
By clearly defining the role of each of the three stores, the company aims to raise brand awareness and optimize customer touch points in the Beijing market, thereby accelerating business growth in mainland China.
China World Mall is one of Beijing’s signature commercial complexes. Located in the heart of Beijing’s Central Business District, it brings together premium brands from China and abroad. By opening its store in this complex, which attracts urban residents, business professionals, and trend-conscious domestic and international visitors, the company will strengthen its offering to a new clientele that seeks functionality and aesthetics in city life.
The latest opening is part of Goldwin 500, the company’s growth strategy for solidifying its business foundation across global markets, including mainland China. In particular, Beijing is viewed as a priority area where the company can convey the brand’s worldview while expanding its touch points with the urban premium segment. Since opening as the brand’s first store in mainland China, Goldwin Beijing has steadily built its customer base, achieving a 20% year-on-year increase in sales in 2025, with growth continuing in 2026.
Building on approximately five years of accomplishments in Beijing, the company will now open a store at China World Mall, a leading upscale commercial complex in China that attracts affluent consumers and business professionals.
▼Official store photos will be available for download from the URL below starting at 11:00 a.m. on Friday, September 25, 2026.
https://goldwininc.box.com/s/igil1v2g8dwx1d1997cqgqtudv9ymw2u
■ Details on Goldwin Beijing Guomao
Name：Goldwin Beijing Guomao
Location: 3B109, Level B1, North Zone, China World Mall, No. 1 Jian Guo Men Wai Avenue, Chaoyang District, Beijing
Business hours：10:00 a.m.-9:30 p.m.
Floor space： Approximately 149m2
Products available: All categories in the Goldwin brand, including skiing, outdoor activities, athletics, lifestyle clothing, accessories, and bags.
*Goldwin 0 redefines outdoor clothing through pioneering innovation in both functionality and design. Led by design director Nur Abbas, Goldwin 0 adopts a considered simplicity grounded in the unparalleled manufacturing quality and technical skill of its teams in Tokyo, Toyama and Portland, Oregon. Built to exist seamlessly between exploration in nature and urban living, each garment is a product of continual refinement through design and experiment, with concepts and archetypes developed across seasons using carefully selected performance materials and cutting-edge technology.
■ Goldwin’s Overseas Expansion to Date
| 2019 | Goldwin San Francisco *closed in October 2025 | USA |
| 2020 | Goldwin Munich | Germany |
| 2021 | Goldwin Beijing | China |
| 2024 | Goldwin Chengdu Goldwin Shanghai | China China |
| 2025 | Goldwin Hangzhou Goldwin Nanjing Goldwin Beijing Outlet Goldwin Shenyang Goldwin Shenzhen Goldwin Xi An Goldwin Shanghai Outlet | China China China China China China China |
| 2026 | Goldwin Zhengzhou Goldwin London Goldwin Seoul Goldwin New York Goldwin Shanghai Plaza 66 Goldwin Guangzhou Tianhuan Plaza | China UK Korea USA China China |
Goldwin brand site：https://www.goldwin-global.com/us/