MXP, a brand featuring Maxifresh Plus high-performance fabric, revamped as daily cut-sew wear in GOLDWIN’s 2013 Spring/Summer Collection.
GOLDWIN Inc. (HQ: Shibuya, Tokyo/President: Akio Nishida/First Section of the Tokyo Stock Exchange: 8111) unveiled its revamped MXP brand of undergarment that eliminates odors associated with perspiration and aging using Maxifresh Plus, a high-performance fabric. On April 24, the company launched its new 2013 Spring/Summer lineups, FINE DRY, SPORTS DRY, and AIR DRY, under the banner of MXP, at various locations including department stores, specialty stores, and GOLDWIN retail stores.
The new lineups showcase cut-and-sew designs while keeping intact MXP’s core features, including perspiration-absorbing, quick-drying properties. Their basic yet refined designs are suitable for all settings, from casual and athletic to business and travel. MXP’s logo and packaging have also been redesigned with a simple and stylish look.
MXP undergarments use Maxifresh Plus, an odor-reducing fabric originally developed for astronauts. MXP neutralizes odors associated with perspiration and aging, ensuring peace of mind and comfort for all age groups.
Key new items introduced in the 2013 Spring/Summer Collection:
MXP MEN’S FINE DRY SHORT SLEEVE V-NECK
Item Number: MX11302
Price: \4,410 (including tax)
Sizes: M, L, XL
Colors: White (W) (photo), navy (N), gray (Z), charcoal gray (CH), blue gray (BH)
Material: Cocona Maxifresh spandex plain stitch
76% polyester / 18% other fiber (Maxifresh) / 6% polyurethane
Features:
The FINE DRY series uses Maxifresh Plus Cocona, a high-performance fabric that features outstanding perspiration-absorbing and quick-drying properties. Cocona’s microscopic pores increase its surface area to as much as eight times that of a conventional fabric, providing highly effective moisture wicking and minimizing unpleasant stuffiness. At the same time, Maxifresh Plus gives anti-odor protection that eliminates undesirable odor associated with aging and perspiration to keep the body cool and fresh all day long. Above all, this cotton-like, stretchy fabric ensures maximum comfort and freedom of movement.
FINE DRY also includes (all prices include tax):
Men’s:
Short sleeve crew (\4,410)
Boxer briefs (\3,360)
Women’s:
Camisole (\3,990)
French sleeve crew (\4,410)
French sleeve V-neck (\4,410)
Short sleeve crew (\4,410)
One-piece undergarment (\5,460)
The 2013 Spring/Summer Collection also features SPORTS DRY and AIR DRY.
SPORTS DRY
SPORTS DRY showcases all of MXP’s core features, including its anti-odor protection that eliminates unpleasant body odors caused by perspiration and aging and its moisture-absorbing, quick-drying properties. Its modified cross-section fiber absorbs and dries perspiration quickly. Functional as both sportswear and casual daily wear, SPORTS DRY provides total comfort in all settings.
Men’s (all prices include tax):
Short sleeve crew (\2,625 )
Short sleeve V-neck (\2,625)
Sleeveless crew (\2,415)
Boxer pants (\1,890)
AIR DRY
AIR DRY combines MXP’s superior odor- and moisture-control qualities with modal, a fabric with a smooth, soft touch to the skin.
AIR DRY’s simple design belies its outstanding ease of wear and elegant outline. A perfect balance of functionality and style, AIR DRY enhances user comfort and experience like no other.
Women’s (all prices include tax):
Camisole (\2,310)
Tank top (\2,310)
Half-sleeve crew (\2,730)
Long-sleeve crew (\3,150)
*The MXP website was updated on April 24 at: https://www.goldwin.co.jp/mxp/
*MXP
MXP utilizes cutting-edge technology and material to create a perfect fusion of performance and design. Its odor-control properties combined with a simple yet refined design will ensure comfort and ease of movement in your daily life.
MXP is a licensed user of the JAXA COSMODE PROJECT logo.
*JAXA COSMODE PROJECT is a product development project whose goal is to deliver state-of-the-art innovations borne out of Japan’s space programs to the daily lives of many. Prior to its market introduction, Maxifresh Plus was tested in the Space Open Laboratory, a joint project between GOLDWIN, JAXA, and J-Space.
*Maxifresh and MXP are registered trademarks of GOLDWIN Inc.
