Helly Hansen’s happy rain campaign: An invitation for a trip to Kumano Kodo!
“Helly Hansen, Japan”, part of the GOLDWIN (HQ: Shibuya, Tokyo/President: Akio Nishida/First Section of the Tokyo Stock Exchange: 8111) Group, is launching a “happy rain campaign” starting May 25. Customers who purchase selected Helly Hansen rainwear will have a chance to win a trekking tour to Kumano Kodo.
Founded in 1877, Helly Hansen established the world’s first waterproof garment factory and has since been at the forefront of the development of waterproof wear.
Whether you are working in the oil fields of the North Sea, sailing in an offshore race, or simply spending time with family and friends at a beachside cabin, Helly Hansen’s high-performance waterproof will keep you dry and comfortable.
In Norway, where Helly Hansen was born, there is a deep-rooted philosophy commonly known as “Friluftsliv.” Friluftsliv is a way of life based on a deep connection to nature: it means spending time outdoors, no matter the weather, to reconnect with nature and restore a balance in your body and mind.
Developed based on over 130 years of experience in waterproof wear technology, Helly Hansen’s proprietary waterproof, breathable rainwear will enhance your outdoor and travel experiences—hence your Friluftsliv lifestyle.
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Campaign details
Dates: Saturday, May 25 to Sunday, July 7, 2013
Description: Customers purchasing selected Helly Hansen rainwear will have a chance to win a two-night, three-day trekking tour to Kumano Kodo. 20 winners will be selected in a lucky draw!
Sponsors: Japan Air Lines, Wakayama Tourism Association
* Campaign site (to be launched on May 24): https://www.goldwin.co.jp/hellyhansen/
Photo (top left): Kumano Kodo Ogumo Torigoe
Photo (top right): Campaign image
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Introducing Key Items:
Helly Hansen Klepp Jacket (Unisex)
Item Number: HE11305
Price: \15,750 (including tax)
Colors: Gull Helly blue, gull marine blue, gull gray, red
Sizes: S, M, L, XL, WM, WL
Materials: HELLY TECH® Performance 44D Nylon Taffeta 2.5 L (Nylon 100 % (resin finish))
Performance: Waterproof fabric: 10,000 mm; breathable fabric: 7,000g/m2/24h (A-1) / 80 points after 20 washes (tumble dryer); full seam sealed; front flap and Velcro zippers; bottom hem Cinch cord with a stopper; Velcro cuffs; hood hem Cinch cord with a stopper
Features:
A classic, convenient rain jacket suitable for any weather conditions, rain or shine.
Waterproof, breathable Helly Tech Performance DL2.5 layer.
Lower pockets on both sides and a chest pocket on the left side.
Adjustable drawcords for hood and waist; cuffs adjustable with Velcro straps.
Seagull patterns with bright colors in the background will cheer you up even under dark clouds.
HELLY HANSEN: The world’s oldest sailing gear wear brand with over 130 years of history.
Helly Hansen was established in 1877 in Moss, a port city in Norway. The company has since been the provider of official wear for such prominent events as America’s Cup, the world’s most renowned sailing race, and Volvo Ocean Race, the world’s most feared offshore race. The brand has won the overwhelming confidence of the world’s top sailors for its outstanding performance and design. In the spring/summer of 2011, Helly Hansen launched its outdoor collection based on the theme of “from ocean to mountain,” recreating itself as an across-the-board outdoor brand.
Applying its 130 years of experience in marine wear technology, Helly Hansen showcases a unique style by combining the Scandinavian textile heritage with simple yet highly functional designs.
* Helly Hansen Website: https://www.goldwin.co.jp/hellyhansen/
