GOLDWIN proposes MXP, a fusion of cutting-edge technology and superior design, for the 2013 Super Cool Biz campaign for women
June 1 marks the start of the Super Cool Biz 2013, a campaign advocated by Japan’s Ministry of Environment to reduce the use of air conditioning. This year the campaign is to pursue a Cool Biz style specifically designed for women.
To help meet this goal, GOLDWIN Inc. (HQ: Shibuya, Tokyo / President: Akio Nishida / First Section of the Tokyo Stock Exchange: 8111) proposes MXP, an underwear brand that combines cutting-edge technology and superior design to bring added comfort to your daily life.
MXP is a new brand of underwear that utilizes Maxifresh Plus, a high-performance fabric for eliminating odor associated with perspiration and achieves high quality down to the last detail.
Key items
Women’s
■ MXP WOMEN’S AIR DRY CAMISOLE
Item Number: MW11307
Price: 2,310 yen (including tax)
Sizes: S, M, L
Color: White (W) (photo), black (K), navy (N), sand beige (SB), charcoal grey (CH)
Materials: 45% polyester , 34% modal AIR, 15 % other fiber (Maxifresh), 6% polyurethane
AIR DRY combines MXP’s superior odor- and moisture-control qualities with modal, a fabric with a smooth, soft touch to the skin.
AIR DRY’s simple design belies its outstanding ease of wear and elegant outline. A perfect balance of functionality and style, AIR DRY enhances user comfort and experience like no other.
Its multi-layered design provides superior comfort while providing a wide variety of styling options.
1) Features a slim fit and a comfortable length to highlight the vertical line.
Achieves a delicate balance to make it just the right length for both tucking it in and wearing it loose.
2) Wear it loose for a casual look. Tucking it in will keep you comfortable without the fabric bunching up, thanks to its single overlock stitches.
Also available from MXP are tank tops, French sleeve crew necks, French sleeve V-necks, half-sleeve shirts, short sleeve crew neck nine-tenth shirts, and dress types.
Men’s also available.
■MXP MEN’S FINE DRY SHORT SLEEVE V-NECK
Item Number: MX11302
Price: \4,410 (including tax)
Sizes: M, L, XL
Colors: White (W) (photo), navy (N), gray (Z), charcoal gray (CH), blue gray (BH)
Material: Cocona Maxifresh spandex plain stitch
76% polyester / 18% other fiber (Maxifresh) / 6% polyurethane
FINE DRY series uses Maxifresh Plus Cocona, a high-performance fabric that features outstanding perspiration-absorbing and quick-drying properties. Cocona’s microscopic pores increase its surface area to as much as eight times that of a conventional fabric, providing a highly effective way of wicking moisture and minimizing unpleasant stuffiness. At the same time, Maxifresh Plus gives anti-odor protection that eliminates undesirable odor associated with aging and perspiration to keep the body cool and fresh all day long. Above all, this cotton-like, stretchy fabric ensures maximum comfort and freedom of movement.
Features:
*Utilizing a cutting-edge sportswear material and odor-control technology, MXP underwear delivers an optimal fusion of performance and design that ensures added comfort in your daily life.
With its outstanding features that include perspiration-absorbing and anti-odor properties, a simple yet refined design, and ease of movement, MXP underwear will no doubt be a perfect fit.
*MXP is a licensed user of the JAXA COSMODE PROJECT logo. JAXA COSMODE PROJECT is a product development project whose goal is to deliver state-of-the-art innovations borne out of Japan’s space programs to the daily lives of many. Prior to its market introduction, Maxifresh Plus was tested in the Space Open Laboratory, a joint project between GOLDWIN, JAXA, and J-Space.
* Using a fabric made from eucalyptus and enhanced by nanotechnology, MXP neutralizes ammonia, a key compound associated with sweat odor, and converts it into non-odorous compounds. The fabric also absorbs nonenal, isovaleric acid and acetic acid, quickly eliminating odors caused by aging and perspiration. Simply washing the material restores its function for repeated use.
*Maxifresh and MXP are registered trademarks of GOLDWIN Inc.
*MXP Website: https://www.goldwin.co.jp/mxp/
