Mountain Gear Stand Niseko: A New Pop-up Stand To Debut in Moiwa Ski Resort in HokkaidoNews

Mountain Gear Stand Niseko
A limited-time only pop-up shop to open in Niseko, Hokkaido
Starting December 30, the new shop will offer snow sports apparel and gear.

GOLDWIN, Inc. (HQ: Shibuya, Tokyo/President: Akio Nishida/First Section of the Tokyo Stock Exchange: 8111) is pleased to announce the debut of Mountain Gear Stand Niseko, a pop-up shop offering snow sports apparel and gear from a variety of brands distributed by GOLDWIN. The new shop is set to open on December 30 for a limited time in Moiwa Ski Resort in Niseko, Hokkaido.

Conveniently located right on the ski slopes, Mountain Gear Stand features practical and ready-to-use wear and equipment for snow sports.

Housed in a 30 m2 shipping container, the shop will showcase a wide range of apparel and gear to enhance your experience in the winter wonderland, including backpacks, gloves, beanies, snow boots, and many more. An experienced and knowledgeable staff will be available to style you for your activities.

The rollout reflects GOLDWIN’s ongoing commitment to its key midterm goals, which include implementing a multi-brand strategy and transitioning into a demand-driven business operation through an aggressive expansion of wholly owned, independently operated stores.

GOLDWIN continues to step up its efforts in this direction with its new shop in Moiwa Ski Resort, a world-class winter resort that has attracted an increasing number of tourists from around the world and saw a rapid growth in the last few years.

Store name: Mountain Gear Stand Niseko
Location: Moiwa Ski Resort
448 Aza Niseko, NIseko-cho, Abuta-gun, Hokkaido 048-1511,JAPAN
Tel: 0136-59-2511 (Ski resort switchboard)
Business hours: 8:00 to 16:00
Shop size: 30 square meters
Operation period: December 30, 2013 to March 31, 2014
Featured brands: The North Face, Helly Hansen, GOLDWIN, Blue Blood, C3fit, MXP

Key features:
・A pop-up stand located in the ski resort specializing in snow sports apparel and gear.
・Showcases a variety of products including backpacks, gloves, and snow boots.
・Hosts snow events.