The Next Generation of Outdoor Life
Four New Locations to Open This Winter in Niseko and Tomamu, Hokkaido
GOLDWIN, Inc. (HQ: Shibuya, Tokyo/President: Akio Nishida/First Section of the Tokyo Stock Exchange: 8111) is pleased announce the launch of four new retail stores in December 2014 in Niseko and Tamamu, Hokkaido. GOLDWIN features the next generation of holistic outdoor wear that responds to the diversity and individuality of the rapidly evolving market.
Niseko and Tomamu have experienced rapid growth in recent years as the world’s leading winter resorts, serving a large number of foreign guests. Last winter GOLDWIN experimented with a pop-up store called Mountain Gear Stand Niseko that was geared toward the ski slopes. This winter season, GOLDWIN will launch a total of four stores, three in Niseko and one in Tomamu. Two will remain open year-round and two will open during the winter months only.
GOLDWIN aims to spread word of Niseko and Tomamu’s charm nationwide as well as showcase the next generation of outdoor life through events and more.
The rollout reflects GOLDWIN’s ongoing commitment to its key midterm goals, which include implementing a multi-brand strategy and transitioning into a demand-driven business operation through an aggressive expansion of wholly owned, independently operated stores. We aim to meet the increasingly diversified needs of our customers by offering a wide range of products of various brands.
■THE NORTH FACE GRAVITY NISEKO
Date of opening: December 23, 2014 (year-round)
Location: 170-150 Aza Yamada, Kutchan-cho, Abuta-gun, Hokkaido 044-0081
Floor space: 249.75 square meters (1st fl. 151.6 sq. m/ 2nd fl. 98.15 sq. m)
Since its establishment in 1968, The North Face has tirelessly explored new styles of outdoor apparel and equipment. This store features the brand’s high-quality, highly functional products tailored for backcountry skiing as well as sophisticated apparel and gear. The first floor will have a coffee bar, ski equipment rental, and adequate space to welcome all guests.
In addition to The North Face products, the store will showcase a wide array of GOLDWIN ski apparel and Fischer ski poles and boots, ranging from technical equipment to products aimed at daily lifestyle (items vary by season).
To spread the word of Niseko’s charm nationwide, GOLDWIN will also host events and tours throughout the year where guests can experience the outdoors. Knowledgeable and experienced staff will be available to answer any and all questions.
■MOUNTAIN GEAR STAND NISEKO
Days of operation： December 21, 2014 to Spring 2015 (last season’s store returns – limited time only
Location: Moiwa Ski Resort
448 Aza Niseko, Niseko-cho, Abuta-gun, Hokkaido 048-1511
Floor area: 30 square meters
■MOUNTAIN GEAR STAND TOMAMU
Days of operation： December 13, 2014 – Spring 2015 (limited time only)
Location: Hoshino Resorts Tomamu, Resorts Center
Naka-Tomamu, Shimukappu, Yufutsu, Hokkaido 079-220
Floor area： 26.45 square meters
Conveniently located right on the ski slopes, the Mountain Gear Stand will return this season after its success last winter, once again featuring practical and user-friendly wear and gear for snow sports.
Housed in a shipping container look-alike, the shop will showcase a wide range of apparel and gear to enhance your experience in the winter wonderland, including backpacks, gloves, beanies, snow boots, and much more. Experienced and knowledgeable staff will be available to help you choose appropriate wear for your activities.(Photograph of last winter)
■BY THE WEEK
Opens on： December 21, 2014 (year-round)
Location: Lodge Moiwa 834 powered by The North Face
447-5 Aza Niseko, Niseko-cho, Abuta-gun, Hokkaido 048-1511
Floor area: 28.1 square meters
We have hand-selected a variety of items for the hotel kiosk that are essential for a week-long vacation. In addition to The North Face apparel, the kiosk will offer a large assortment of sporting goods as well as everyday items needed for your trip. Among these are MXP and C3fit compression underwear that utilize cutting edge innovations in sports apparel such as odor-neutralizing technology.
