Launch of a new series of odor-reducing sweatshirts, powered by a fabric jointly developed with JAXA for use by astronauts
GOLDWIN Inc. (HQ: Shibuya, Tokyo / President: Akio Nishida / First Section of the Tokyo Stock Exchange: 8111) is pleased to announce the addition of three new members to its MXP brand. The productline utilizes an odor-reducing fabric that was jointly developed with JAXA for use by astronauts. These thin, light, but warm sweatshirts and pants will be available as of the middle of August at various locations nationwide that carry the MXP lineup.
MXP products utilize Maxifresh Plus, a fabric with maximum odor-reduction properties, originally developed for use in underwear worn by astronauts in space. Designed for daily use, these cut-and-sew basic yet refined designs are suitable for all settings, from casual and athletic, to business and travel.
Key Products
Product: MXP HALF ZIP PARKA (Women’s)
Item Number: MW35322
Price: 13,000 yen plus tax
Sizes：S, M, L, XL
Colours: Mixed gray (Z) *Photo, white (W), black (K)
Product: MXP TAPERED PANTS (Men’s)
Item Number: MX45322
Price: 12,000 yen plus tax
Sizes: S, M, L, XL
Colors: Mixed gray (Z) *Photo, black (K)
Materials: 50% cotton, 14% polyester, 6% other fiber (Maxifresh®), 3% polyurethane
Percentage of deodorization: 98% ammonia, 96% acetic acid, 96% isovaleric acid, 93% nonenal (aging odor)
The new products are thin, light and warm (using far-infrared heat retention technology) and odor-reducing, properties that make them highly desirable in summer with its frequent back-and-forth transitions between intensely air-conditioned indoor and sweltering outdoor conditions.
The fablic has a natural-looking 100% cotton surface lined with Thermolite photoelectron Maxifresh fleece.
They come in men’s and women’s styles suitable for three occasions:
– light exercise such as jogging and yoga;
– casual daily wear; and,
– business use.
You can wear them now in summer, when sweat odor is an issue, and toward the early fall, when a chill starts being felt in the air.
Reference
■ About MXP
MXP utilizes cutting-edge technology and material to create a perfect fusion of performance and design. Its odor-control fast-drying properties, combined with a simple yet refined design, ensure comfort and ease of movement in your daily life.
MXP is a licensed user of the JAXA Cosmode Project logo.
■ About JAXA Cosmode Project
JAXA Cosmode Project is a product development project whose goal is to incorporate state-of-the-art innovations borne out of Japan’s space programs and deliver them to the daily lives of ordinary people. Prior to its market introduction, Maxifresh Plus was tested in the Space Open Laboratory, a joint project between GOLDWIN, JAXA, and J-Space.
Maxifresh and MXP are registered trademarks of GOLDWIN Inc.
* MXP website: https://www.goldwin.co.jp/mxp/