THE NORTH FACE UNLIMITED
Store debuts with GINZA SIX grand opening on April 20
A new concept shop
for a new outdoor style with urban sophistication
GOLDWIN Inc. (HQ: Shibuya, Tokyo/President: Akio Nishida/First Section of the Tokyo Stock Exchange: 8111) is pleased to announce the launch of a new concept store, “THE NORTH FACE UNLIMITED” at GINZA SIX. Located in the very heart of megacity Tokyo , its grand opening was held on April 20.
This new store proposes a modern outdoor style for mature individuals: a fusion of outdoor functionality and urban sophistication. Featuring many lines from THE NORTH FACE UNLIMITED collection, which is the epitome of the technologies we have developed for various outdoor environments/activities, this is a brand-new lifestyle proposition from an outdoor brand.
GINZA SIX is now the largest shopping complex in the Ginza area, a place where mature, urbane and fashion-conscious customers love to hang out and shop. Many of them do not live to work – they know that work is only a part of life, and they mix it with play wisely. THE NORTH FACE UNLIMITED proposes a brand-new, sophisticated outdoor lifestyle to those customers.
The shop will also feature products with high functionality backed by made-in-Japan technologies for visitors coming to Ginza from around the world.
■THE NORTH FACE UNLIMITED
Address: GINZA SIX 5F, 6-10-1 Ginza, Chuo City, Tokyo 104-0061
Tel: 03-6280-6603
Business hours: 10:30 am – 8:30 pm (same as GINZA SIX hours)
Shop concept: Urbane outdoor style for sophisticated customers
Visual concept: To create a warm and outdoor-like atmosphere, the shop employs wooden materials for its interior, with a hint of Japanese taste. The collection is mainly monotone as a statement of sophistication.
THE NORTH FACE UNLIMITED collection was created by GOLDWIN Inc. and has been sold in Japan since fall 2015. It is a full line of clothing, footwear and accessories designed to be suitable for business, travel and daily urban wear. Each item is equipped with functionality derived through our extensive experience of developing offerings for the outdoor scene.
GOLDWIN Inc. holds the trademark rights for THE NORTH FACE in Japan and The Republic of Korea, and has a strategic partnership with THE NORTH FACE Inc. (US) to develop the brand’s business in these countries.